Market Research Articles
What did Kellyanne Conway know?
There was an interview of Kellyanne Conway toward the end of the 2016 presidential election cycle. “Everyone” of the polls predicted that Hillary would win the election. Everyone knew it and the polls showed it. As one example, here’s a headline to a story from CNN on October 23, 2016, that showed Hillary up 12 points 2 weeks before the election. New poll shows Clinton over Trump by double-digits https://us02web.zoom.us/j/7776173333. Well, everyone knew it except Kellyanne Conway.…
Some things have changed.
When I was in the 5th grade, our teacher, Mrs. Christian, had every student know and recite the capital of all 48 states in the United States. (Yes, 48. Alaska and Hawaii were not admitted as states until 1959, after my 5th grade challenge). It was here I learned how to spell Mississippi and that Baton Rouge, not New Orleans, was the capital of Louisiana. Today, a fifth grader has it much easier, they simply have to know the 17…
Left-handed golfers in Houston and the Ukraine
[caption id="attachment_1016" align="aligncenter" width="1292"] Courtesy of cottonbro - Pixels[/caption] It was a little while ago that a friend, trying to give an example of how difficult it would be to survey very niche audiences, challenged our ability to survey left-handed golfers in Houston. He was trying to be funny but was surprised when I told him that we could survey that public today – no problem. Technology has dramatically expanded the ability to survey niche publics in both the…
I Have Put My 49’rs Disappointment Behind Me
I have consoled myself with the fact that the 49ers won, if not the Super Bowl, the NFC championship in Garoppolo’s first full season and he’ll be back. And I have given Patrick Mahomes his due. The kid is 24 and will be a force in the NFL for some time. Hell, he may be the ghost of the great Otto Graham ([Graham]”He is the greatest winner among quarterbacks ever, and that cannot be disputed: seven championships in 10 professional…
Controversy by Survey?
I grew up in a little town in the San Francisco East Bay called Lafayette. In those days it was little more than a suburban bump in the road: couple of bars, a drugstore with a fountain counter, a barbershop, movie theater (admission: $.25), a pizza parlor and lots of vacant fields full of walnut trees. And there was a gas station at the main intersection in town, owned by the grand nephew of Wild Bill Hickok. I would…
