Market Research Articles

There are countless definitions of the word "genius" online and elsewhere. The one below is a good one. - Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for the future, establishes better methods of operation, or remains outside the capabilities of competitors. https://www.dictionary.com/browse/genius - A person having such capacity. These days one can’t help but think of Elon Musk. Scanning back through recent history, Nelson…

READ MORE

We surveyed the marketing directors of the 7 largest oil companies on the planet. We’ve surveyed state legislators, orthopedic surgeons, movie producers, Mexican cell phone users, and German businessmen. We’ve surveyed CEOs, CFOs, IT directors and consumers of virtually every kind of consumable. The answers to many of the survey questions are often surprising. Not always, but often.   Here’s an example. The relationship between the United States and Russia has gone through its ups and downs. There was the…

READ MORE

What is the common denominator between Martha Stewart, Superman, Alex Trebeck, Britney Spears, David Beckham, Kermit the Frog and Muhammad Ali?   [gallery columns="2" link="none" size="medium" ids="1062,1061,1060,1059"] That’s right, they all wore the milk mustache in the fantastically successful “Got Milk” ads, as did just about every celebrity in the 90's and 2000's. Here’s a few others: Tony Bennet, Lauren Bacall, Wolverine, Taylor Swift, Larry King, Elton John, Angelina Jolie, Yoda and Beyonce. (The pictures with milk mustaches are copyrighted)…

READ MORE

    Let’s say Fox had a good hair day last Sunday as they generated almost $600 million dollars in Super Bowl ad revenue. You can’t blame the corporations for spending $7,000,000 for a 30 second commercial as this year they got 113 million pairs of eyeballs. Huge exposure. Add the cost of A-list talent (a few million), to the cost of the air-time and you’re beginning to talk real money. The commercials featured everyone from Bradley Cooper to John…

READ MORE

  There was an interview of Kellyanne Conway toward the end of the 2016 presidential election cycle. “Everyone” of the polls predicted that Hillary would win the election.   Everyone knew it and the polls showed it. As one example, here’s a headline to a story from CNN on October 23, 2016, that showed Hillary up 12 points 2 weeks before the election. New poll shows Clinton over Trump by double-digits https://us02web.zoom.us/j/7776173333.   Well, everyone knew it except Kellyanne Conway.…

READ MORE

When I was in the 5th grade, our teacher, Mrs. Christian, had every student know and recite the capital of all 48 states in the United States. (Yes, 48. Alaska and Hawaii were not admitted as states until 1959, after my 5th grade challenge). It was here I learned how to spell Mississippi and that Baton Rouge, not New Orleans, was the capital of Louisiana. Today, a fifth grader has it much easier, they simply have to know the 17…

READ MORE