Market Research Articles

It must have been 8 degrees outside; maybe 9. The tip of my nose was frozen, and it didn’t look like the snow was going to stop. The line was long, and we were quite a ways back. Moscow, February 1993. It was our second trip to Russia. There would be more. The Soviet Union had formerly broken up a couple of years earlier and the line we were standing in was outside one of the first MacDonald’s in Russia.…

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A few days ago, I wrote an article about how Apple used market research and surveys to help them become the largest corporation in the world with a market cap of $3 Trillion. Three trillion!! Let’s look at another world leader: Starbucks. Starbucks is the largest and most successful coffee chain in the world. With a market cap of $113 million, Starbucks doesn’t have Apple’s market cap – nobody does. But the company has 35,711 units operating worldwide, generating $25.3…

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It started when I couldn’t get the camera to work on my MacBook. Besides banning me from the growing number of zoom and other online video meetings, this was going to be a problem for my radio show. What radio show?   I do a weekly live radio show out of Los Angeles every Thursday. I broadcast from my home office, but the studio connects to me via a SKYPE video feed. No camera, no video feed, something I had…

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There are countless definitions of the word "genius" online and elsewhere. The one below is a good one. - Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for the future, establishes better methods of operation, or remains outside the capabilities of competitors. https://www.dictionary.com/browse/genius - A person having such capacity. These days one can’t help but think of Elon Musk. Scanning back through recent history, Nelson…

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We surveyed the marketing directors of the 7 largest oil companies on the planet. We’ve surveyed state legislators, orthopedic surgeons, movie producers, Mexican cell phone users, and German businessmen. We’ve surveyed CEOs, CFOs, IT directors and consumers of virtually every kind of consumable. The answers to many of the survey questions are often surprising. Not always, but often.   Here’s an example. The relationship between the United States and Russia has gone through its ups and downs. There was the…

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What is the common denominator between Martha Stewart, Superman, Alex Trebeck, Britney Spears, David Beckham, Kermit the Frog and Muhammad Ali?   [gallery columns="2" link="none" size="medium" ids="1062,1061,1060,1059"] That’s right, they all wore the milk mustache in the fantastically successful “Got Milk” ads, as did just about every celebrity in the 90's and 2000's. Here’s a few others: Tony Bennet, Lauren Bacall, Wolverine, Taylor Swift, Larry King, Elton John, Angelina Jolie, Yoda and Beyonce. (The pictures with milk mustaches are copyrighted)…

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