Market Research Articles
Moscow and the Big Mac.
Posted on: Monday, July 10th, 2023
It must have been 8 degrees outside; maybe 9. The tip of my nose was frozen, and it didn’t look like the snow was going to stop. The line was long, and we were quite a ways back. Moscow, February 1993. It was our second trip to Russia. There would be more. The Soviet Union had formerly broken up a couple of years earlier and the line we were standing in was outside one of the first MacDonald’s in Russia.…
Starbucks Vs Apple
Posted on: Monday, July 3rd, 2023

Steve Jobs and my computer camera.
Posted on: Sunday, June 25th, 2023

A marketing genius moves on
Posted on: Friday, May 26th, 2023

The most unusual response to a survey question.
Posted on: Sunday, April 23rd, 2023
We surveyed the marketing directors of the 7 largest oil companies on the planet. We’ve surveyed state legislators, orthopedic surgeons, movie producers, Mexican cell phone users, and German businessmen. We’ve surveyed CEOs, CFOs, IT directors and consumers of virtually every kind of consumable. The answers to many of the survey questions are often surprising. Not always, but often. Here’s an example. The relationship between the United States and Russia has gone through its ups and downs. There was the…
What is the common denominator between Martha Stewart
Posted on: Monday, March 13th, 2023
