What did Kellyanne Conway know?
There was an interview of Kellyanne Conway toward the end of the 2016 presidential election cycle. “Everyone” of the polls predicted that Hillary would win the election.
Everyone knew it and the polls showed it. As one example, here’s a headline to a story from CNN on October 23, 2016, that showed Hillary up 12 points 2 weeks before the election.
New poll shows Clinton over Trump by double-digits
https://us02web.zoom.us/j/7776173333.
Well, everyone knew it except Kellyanne Conway. Kellyanne felt Trump would win and said so. Why? Well, before Kellyanne officially took over the Trump campaign she owned and operated a survey company called The Polling Company.
Kellyanne, knew her survey technology. She knew that respondents will often answer survey questions with a “social” answer.
As he comes into his office one bright Monday morning, Dr. Lawrence Jessup, DDS, walks by his office manager, 27-year-old Margie Swanson, sitting at her desk looking at a computer screen.
“Good morning, Margie,” says the good doctor. “How are you this morning?”
“Fine, Doctor Jessup, just fine.”
Fine is a “social” answer to the question.
Margie had a fight with her boyfriend last night. She is hungover.
“Fine” is a social answer to the question.
And that is what Kellyanne could see in the responses to the surveys being conducted by other polling firms. You have to be a pro to discern the difference between social answers and real answers to survey questions. Kellyanne is a pro and could see that the pro-Hillary or “anti-Trump” responses were social answers.
A pro can see beyond the social answers and discern the true feelings of the respondent.
The real key to this is done by creating survey questions that prompt answers that cut through the social veneer. Kellyanne knows how to write those questions.
And so do I. With more than 30 years conducting surveys for companies in virtually every sector of the American economy as well as Europe, Australia, and Mexico we know surveys.
We know how to create questions that will get you honest answers from your clients and / or your prospects. We also know the proper technology of survey tabulation that finds the “hot buttons” you can use in your marketing. The “buttons” from these surveys also enable us to create positioning surveys, the results of which create an instant familiarity and understanding of your brand.
Just ask our clients.
“Working with Bruce was like working with the Roger Federer of Surveys. The questions evoked exactly what our public was thinking. Now with the button and positioning in place our promotions are like an arrow going through tissue paper rather than a fist into a brick wall. Our copy and imagery say exactly what the clientele is thinking and therefor procures more leads.
You served up an ace Bruce. Thank you.”
We conduct competitor research, survey your customers, survey your prospects all of which enables us to come up with recommendations that will make your cash register sing.
Contact me for a quote. Surveys may be just more reasonable than you think.
Best,
Bruce
Bruce Wiseman
President & CEO
On Target Research
www.ontargetresearch.com
Bruce@brucewiseman.net
1-818-397-1401
Some things have changed.
When I was in the 5th grade, our teacher, Mrs. Christian, had every student know and recite the capital of all 48 states in the United States. (Yes, 48. Alaska and Hawaii were not admitted as states until 1959, after my 5th grade challenge).
It was here I learned how to spell Mississippi and that Baton Rouge, not New Orleans, was the capital of Louisiana.
Today, a fifth grader has it much easier, they simply have to know the 17 kinds of gender identity.
According to a psychologist and sex expert, they are:
AFAB (Assigned Female at birth).
AMAB (Assigned Male at birth).
Cisgender
Transgender
Cishet
Non-binary
Intersex
Genderqueer
Gender-fluid
Gender Non-conforming
Gender-Expansive
Agender
Gendervoid
Bigender
Omnigender
Pangender
Two-Spirit
(If you want the definition of these terms, they are here:
https://www.womenshealthmag.com/relationships/a36395721/gender-identity-list/)
Some things have changed. Not the least of which is education.
Transportation has changed: Electric vehicle sales will increase 25% this year.
Investing has changed. Cryptocurrency is an entirely new investment category today. The word new to the lexicon.
Speaking of cryptos, Banking is changing as 86% of the central banks on the planet (including the U.S. Federal Reserve Bank) are in the process of testing (and in a few cases now) implementing digital currencies into bank accounts (They are called CBCDs – central bank digital currencies). Cash will be gone. Central Banks and governments will be in full control of the zeros and ones in your bank account.
Government has changed. It used to be that politicians – left or right – were patriots, committed to the country’s security. But in the last Congress, California Congressman Eric Swalwall was sleeping with a Chinese spy named Fang Fang. Despite being aware of Swalwall’s sexual proclivities, Dame Pelosi appointed him to the …wait for it… the House Intelligence Committee.
Congressman Eric Swalwell and Christine Fang AKA Fang Fang.
Shopping has also changed a good deal due to the so-called pandemic.
Online shopping, up 31% during the pandemic, has continued to soar. Online sales were $3.3 trillion in 2019 and expanded to $4.9 trillion through 2021 and are expected to reach $7 trillion by 2025.
So, if you sell your product online you are on the right track – boost your SEO and maybe test some pay per click. If not, get there.
And customer’s buying interests have changed as well. There is currently a strong new interest in eating out. If you own a restaurant, promote to your customers.
“People are spending more on experiences and less on material things. And more on their health versus things that were very popular pre-pandemic, such as clothing and other fashion items. With the closure of spas and salons, purchases of self-care items have also been on the rise, giving some beauty retailers a much-needed sales boost.”
…
“The pandemic has definitely changed consumers behaviors, priorities, and purchasing habits, which directly lead to changes in the business world. And we can expect many of these changes to be permanent.”
https://www.forbes.com/sites/jiawertz/2021/01/31/changes-in-consumer-behavior-brought-on-by-the-pandemic/?sh=6f8a7585559e
Have the interests of your customers changed? Even a little?
When was the last time you surveyed your customers and got their opinions on what you sell? Or your prospects? Get their hot buttons, get any changes in their attitudes, likes, dislikes about what it is you sell.
Start the new year with a survey of your clients or prospects or both and boom your sales in 2023 and beyond.
Send me an email or give me a call using the contact information below. The economical pricing may surprise you.
Very Best,
Bruce
Left-handed golfers in Houston and the Ukraine
Courtesy of cottonbro – Pixels
It was a little while ago that a friend, trying to give an example of how difficult it would be to survey very niche audiences, challenged our ability to survey left-handed golfers in Houston.
He was trying to be funny but was surprised when I told him that we could survey that public today – no problem. Technology has dramatically expanded the ability to survey niche publics in both the U.S. and in various parts of the world.
Truth be told, I could’ve reached and surveyed those left-handed golfers in Houston in “the old days” but it would have taken much more time and been more expensive than it is today.
Most of our clients are based in the U.S. and we can execute surveys for respondents in a city, a region, or the entire country. Having been in the market research business for over a quarter of a century, I can’t think of an industry for which we haven’t conducted surveys.
I’m sure there are some, but I can’t think of any. We have conducted surveys for everything from corporate giants to mom and pops getting critical information that helps drive sales – technology, healthcare, nutrition, real estate, the environment, religion, education, politics, and on it goes.
In recent years, we have conducted surveys around the world: Germany, Mexico, Australia (both sides of the continent – Sydney and Perth), Canada, Russia and have access to conduct surveys in most countries on the planet. Translations are often involved but that, too, is handled smoothly these days.
Though Russians might be reticent to voice certain opinions during these times, Ukrainians would likely welcome the opportunity. We can survey both publics today, but I am going focus on Ukraine and conduct surveys of Ukrainians over the next few days.
If you have questions you would like to ask Ukrainian citizens, send them to me. I can’t promise I will include them as I already have a rough survey constructed, but I will welcome your response and may use your question.
I intend to release the results to key government personnel, the media, through my financial newsletter – StrategicFinancialIntelligence.com – and to those of you in my general database.
Best,
Bruce
President & CEO
On Target Research
1-818-397-1401
