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Creativity Brightens The Spirit

Creativity brightens the spirit.

Listen to Bach or the lyrics of Lennon and McCartney; watch Meryl Steep in The Devil Wears Prada, Michael Jackson moon-walk or Baryshnikov soar; read a great novel or write one.

What a joy.

I love good books, am a voracious reader and never more jazzed than when I am writing a novel – how does my private eye protagonist bring the evil bastard to justice while the love of his life isn’t aware that the guy she is working with is trying to jump her bones?

Somehow he’ll work it out.

I have another passion that could more accurately be classified as a fetish: I am a ceaseless observer of advertising and marketing campaigns – print ads, radio and television commercials, websites, marketing pieces, packaging and PR offerings.

I relish great ad campaigns. They make me smile.

Drives me crazy to see corporations spend millions on production and advertising costs for sophomoric commercials that appeal only to the drug addled minds of college freshman.

An advertisement, in whatever form, should deliver a communication that prompts a reach for the advertiser’s products or services.

Those of you who read these articles know that I have long held that the 2011 Eminem Chrysler Super Bowl commercial is the best commercial of all time.

But I happened to stumble onto a great ad last night. A real piece of creativity.

The dialogue is fresh and clever. The story line is marvelously original. The branding is subtle but impactful. Give it a watch. It’s not short but I was intrigued from the start to finish.

And the setting…well you’ll see.

What did you think? Drop me a line and let me know at Bruce@brucewiseman.net.

And if you need a professional eye on your advertising, marketing materials or your website, we are but a mouse click away.


Bruce Wiseman
President & CEO
On Target Research

We live, as you know better than most, in a world where information is the rising currency of value. Your information, provided by solid, yet unique and innovative research technologies, thus becomes great wealth.  C.  Jackson Bain, President Bain and Associates, Inc.


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