Hi There. We’re On Target
We’ve been conducting market research for 25 years, and, modesty aside, we’re damn good at it. We keep our clients happy by helping them consistently advertise more effectively, convert more leads, and make more money.Results. That’s just how we roll.
Bruce Wiseman on Positioning
Listen to On Target Research Founder Bruce Wiseman talk about the basics of positioning and branding, and how those ideas drove some of our company’s most successful market research.
“The information the hotel received was detailed, accurate and objective. The information and insight was worth every penny. I have already used this information to take corrective action in our need areas and as a training tool to educate my associates.”
Scott M. Ragatz, General Manager
Courtyard by Marriott, Norwalk, CT
Marketing
Marketing isn’t an arcane art; it’s a precise science with measurable results. With advanced survey technology and other methods, we’ll discover exactly what will make potential customers reach for your product or service every time.
Positioning
In an advertising or product awareness campaign, positioning is the art of crafting a corporate identity that has positive associations in the minds of your target market. On Target can find you a rock-solid position from which to launch or expand.
Branding
Once you know precisely who your target market is and what they need and want from you, we’ll help you craft a name and an image that both embody the essence your product or service and strongly resonate with your potential customers.
