Index of Articles by Bruce Wiseman, CEO

• February 19th, 2023: Super Bowl commercials: the Good, the bad, and the ugly
• January 8th, 2023: Some things have changed.
• April 12th, 2022: Left-handed golfers in Houston and the Ukraine
• February 25th, 2022: Super Bowl commercials the good, the bad, the ugly.
• February 14th, 2020: I Have Put My 49’rs Disappointment Behind Me
• January 25th, 2020: Controversy by Survey?
• November 7th, 2019: Interest rates are bipolar.
• October 21st, 2019: Bankruptcy to a Trillion Dollars
• July 22nd, 2019: 2019 Politics
• July 22nd, 2019: In The Early Ninetieth Century
• June 21st, 2019: Lenin and Me
• February 8th, 2019: SUPER BOWL 53
• February 5th, 2019: The Police Chief of Moscow (not one smart question).
• February 5th, 2019: What is a Button
• February 3rd, 2019: I came a little late to the party.
• November 18th, 2018: Marketing Suicide
• November 15th, 2018: It was 6:00 AM – Midtown Manhattan
• September 27th, 2018: Listen
• September 15th, 2018: You’ve got to ask the right questions.
• August 21st, 2018: History
• August 21st, 2018: Kelly Anne
• August 21st, 2018: Protein Bar story
• March 31st, 2018: JEFF BEZOS IS A PAUPER
• March 28th, 2017: The Marketing Power Of A Negative Mindset
• February 27th, 2017: Superbowl 2017 Ad Critique
• February 4th, 2017: We Are 90 Days Past The Presidential Election
• January 19th, 2017: The Vital Necessity of PR, Part 2
• January 19th, 2017: The Vital Necessity of PR
• March 7th, 2016: I was hoping to fall in love. (Super Bowl 50)
• July 3rd, 2015: The Most Interesting Man In The World
• June 15th, 2015: A Tale of Two Restaurants
• April 12th, 2015: A Closer Look At The Wedding Crashers
• March 10th, 2015: Mental Real Estate
• February 15th, 2015: Highest Generating Income Channel
• February 3rd, 2015: Consider The Lonely Toothbrush
• December 28th, 2014: Can Life Expectancy Stretch To 120 Years?
• November 19th, 2014: Yoga Pants. Who Knew?
• October 9th, 2014: $100 Billion
• September 25th, 2014: Focus
• August 18th, 2014: The Mouse That Roared
• August 15th, 2014: Creativity Brightens The Spirit
• June 18th, 2014: 5 Napkins
• April 22nd, 2014: Political Polls Contradictory
• April 13th, 2014: Rockin
• February 28th, 2014: Super Bowl 2014 Branding
• January 28th, 2014: Down Under
• January 7th, 2014: Politically Incorrect
• November 20th, 2013: Did he know?
• October 15th, 2013: Magazine Ads; The Good, The Bad, and The Ugly
• September 15th, 2013: Toasted Goliath Tarantulas
• August 11th, 2013: 1846
• June 2nd, 2013: Positioning In Politics
• April 28th, 2013: Think Small
• April 18th, 2013: What’s In A Name?
• March 19th, 2013: Bullwinkle Used To Be My Neighbor
• March 18th, 2013: Water Wars
• February 13th, 2013: The Real Battle on Superbowl Sunday
• February 1st, 2013: Putin, Pussy Riot, and PR
• January 23rd, 2013: The World’s Oldest Brand
• January 17th, 2013: Naming Surveys
• November 25th, 2012: A Touch Of The KGB
• November 23rd, 2012: A Trillion Seconds – RESULTS
• November 11th, 2012: A million seconds is 11.5 days
• October 3rd, 2012: The Marketing March to Hell
• August 16th, 2012: Positioning Down in Africa
• July 18th, 2012: Whiskey and Car Keys
• July 9th, 2012: Positioning a President
• July 7th, 2012: The Visual Hammer
• May 28th, 2012: Jim Marshall Took a Sip from the Tin Mug…
• April 4th, 2012: Yogi the Philosopher
• April 4th, 2012: Images and Effective Advertising
• February 25th, 2012: $116,666 Per Second
• February 15th, 2012: Not the Sharpest Knife in the Drawer
• February 2nd, 2012: Wild Bill Hickok
• January 16th, 2012: $5 down and $.75 a week
• September 7th, 2011: Positioning and James Bond
• August 8th, 2011: Wile E. Coyote and the Roadrunner
• June 8th, 2011: My Wife and I had a Disagreement
• May 27th, 2011: A positioning that works
• March 21st, 2011: Public Opinion Ignored
• March 19th, 2011: Narrow your brand’s focus
• March 19th, 2011: Super Bowl Ads 2011
• March 21st, 2010: Product positioning in China
• March 21st, 2010: Super Bowl Ads: The Good, the Bad and the Ugly
• March 21st, 2010: Lenin and Me
• November 10th, 2009: Marketing in Troubled Times
• September 22nd, 2009: Marketing Lies
• June 1st, 2009: Banner Ads Bashed
• February 28th, 2009: Direct Marketing Returns on Advertising
• October 1st, 2008: Positioning
• August 1st, 2008: Marketing Surveys vs. Focus Groups
• November 10th, 2007: The Economy: Barrier or Blessing?
• July 10th, 2007: Positioning Errors
• November 9th, 2006: The Marketing March to Hell
• August 1st, 2006: Product Positioning: The Key to Communications Success in Marketing, Advertising and PR