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Left-handed golfers in Houston and the Ukraine

Courtesy of cottonbro – Pixels

It was a little while ago that a friend, trying to give an example of how difficult it would be to survey very niche audiences, challenged our ability to survey left-handed golfers in Houston.


He was trying to be funny but was surprised when I told him that we could survey that public today – no problem. Technology has dramatically expanded the ability to survey niche publics in both the U.S. and in various parts of the world.


Truth be told, I could’ve reached and surveyed those left-handed golfers in Houston in “the old days” but it would have taken much more time and been more expensive than it is today.


Most of our clients are based in the U.S. and we can execute surveys for respondents in a city, a region, or the entire country. Having been in the market research business for over a quarter of a century, I can’t think of an industry for which we haven’t conducted surveys.


I’m sure there are some, but I can’t think of any. We have conducted surveys for everything from corporate giants to mom and pops getting critical information that helps drive sales – technology, healthcare, nutrition, real estate, the environment, religion, education, politics, and on it goes.


In recent years, we have conducted surveys around the world: Germany, Mexico, Australia (both sides of the continent – Sydney and Perth), Canada, Russia and have access to conduct surveys in most countries on the planet. Translations are often involved but that, too, is handled smoothly these days.


Though Russians might be reticent to voice certain opinions during these times, Ukrainians would likely welcome the opportunity. We can survey both publics today, but I am going focus on Ukraine and conduct surveys of Ukrainians over the next few days.


If you have questions you would like to ask Ukrainian citizens, send them to me. I can’t promise I will include them as I already have a rough survey constructed, but I will welcome your response and may use your question.


I intend to release the results to key government personnel, the media, through my financial newsletter – StrategicFinancialIntelligence.com – and to those of you in my general database.





President & CEO

On Target Research