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Starbucks Vs Apple

A few days ago, I wrote an article about how Apple used market research and surveys to help them become the largest corporation in the world with a market cap of $3 Trillion. Three trillion!!

Let’s look at another world leader: Starbucks. Starbucks is the largest and most successful coffee chain in the world.

With a market cap of $113 million, Starbucks doesn’t have Apple’s market cap – nobody does. But the company has 35,711 units operating worldwide, generating $25.3 billion a year in revenue.

That’s a lot of Joe.

Apple, the world’s largest corporation, and Starbucks, the world’s largest coffee chain, have one thing in common…

“However, it is no secret how they became the number one coffee company in the world …

“Starbucks became the largest coffeehouse chain in the world because of its value for market research.

“Over the past 14 years, Starbucks has used market research by obtaining consumer feedback…

“These ideas can range anywhere from new offerings to minor changes in a current product. Starbucks considers all customer feedback for its business and marketing strategy.”


How about you and your business? Are you charging toward the top?

Have you surveyed your customers lately? Your prospects?

You might be surprised with what you find.

Surveys drive sales and income.

We have been conducting surveys for more than 25 years.

We get results.

Do what the most successful companies in the world do to drive sales and income? They SURVEY.

“On Target is fantastic. Their ability to extract relevant and powerful data from C-level executives is remarkable. In a short period of time we were able to get profound insight into the hearts and minds of our potential clients. Their research is invaluable for all of our marketing, branding and sales initiatives.”

Call or email me with any questions about surveys for your company.




Bruce Wiseman

President & CEO

On Target Research