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Steve Jobs and my computer camera.

It started when I couldn’t get the camera to work on my MacBook.

Besides banning me from the growing number of zoom and other online video meetings, this was going to be a problem for my radio show.

What radio show?


I do a weekly live radio show out of Los Angeles every Thursday. I broadcast from my home office, but the studio connects to me via a SKYPE video feed.

No camera, no video feed, something I had been providing to my audience for years.

I called Apple support. They spent a great deal of time with me, going through all of the potential software problems it could be, found nothing and said,

“It’s a hardware problem,” and he made an appointment for me at the Genius Bar at the closest Apple store.

Down the mountain to the Apple store in Santa Clarita (I live in a small community, 6,000 feet up in the Los Padres National Forrest about 1.5 hours north of Los Angeles).

Arriving at the Apple Store, I took my seat at the Genius Bar. A guy named Garret came over and asked what the problem was.

I told him. It took him 2, maybe 3 minutes to fix it (the problem was due to something I neglected to do, not something wrong with the computer).


Cost of the online support = $0

Cost of the Genius Bar = $0

Quality of the personnel = Excellent

Some statistics.


There are 1 billion iPhones on the planet

There were 61 million iPads and 26 million Mac and MacBook units sold in 2022.

Apple sold 82 million AirPods and 53 million Apple Watches in 2022.

Apple Music has 88 million subscribers; Apple TV+ has over 75 million.

You think Steve Jobs was on to something?


Apple is the largest corporation on the planet by market capitalization.

In fact, their market cap of almost $3 trillion is bigger than the GDP  (gross domestic product = in short, the country’s production) of:







Saudi Arabia

South Korea



To name a few.

And look at this current graph of their stock.

Graph courtesy of Yahoo Finance


Why do they have the largest market capitalization in the world?

As you can see from above, their service is excellent. The quality of their products is world class. I mean they dominate markets.

But there’s one more thing that is at the core of Apple’s success.

“Apple is one of the most successful technology companies worldwide. Apple made that possible through product unit innovation and market research to understand its customer’s needs.”.

“… Its research is done through a variety of customer satisfaction surveys. As a result, these surveys have paved the way for new product development and modification of existing Apple products.

“The iconic tech company has made impressive changes to its products based on consumer feedback.…”.




The largest company in the world by market cap attributes it’s success, in large measure, to surveys of customers and prospects – something On Target Research has been doing successfully for more than 25 years.

Have you surveyed your public lately? How about prospects for your products or services?

You may not reach a $3 trillion market cap, but surveys drive sales and income.


“We are having our best year ever!! On pace for a 50% growth in revenue! You did a great job for us and we are pumped!”  ~ President NEDC

Call or email us today.




Bruce Wiseman

President & CEO

On Target Research