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The Mouse That Roared

The emails poured in.

I sent out an article a few days ago with a link to a marvelous commercial for Johnnie Walker Blue Label scotch whiskey.

I received a torrent of response. People loved it.  And several sent me favorites of their own.

Of those I was struck by an especially clever positioning commercial for Nolan’s Seriously Strong cheddar cheese. It’s 90 seconds of marketing fun.

Be sure to watch it to the end. And enjoy.



“The positioning that grew out of your research was nothing short of stellar!” Jeff Donner President and CEO