One of the products of a marketing survey is a “Button.”

Kind of an odd word for something from a marketing activity. But don’t let that fool you – it’s vitally important.

A button is a point of agreement among a particular public about a product or service. A button results from a survey question and is used in marketing to get the attention of the company’s perspective buyers.

“What do you consider to be the single most important factor in selecting a dog food for your pet?” might be a question that would be asked on a survey for a pet food manufacturer.

The survey would, of course, have to be conducted on dog owners. Depending on the product, the survey might even be conducted on owners of large dogs.